It’s a name Alexandra Moore felt suited her business to a T. Despite its length, the busy Flint-based entrepreneur wanted something that encapsulated all that she does.
Working a day job and tending to a family of five gave her more responsibility than is found in most job descriptions. She wanted something that would tell clients off the bat that she was the one-stop-shop for event planning of all sorts.
Moore has sharpened many skill sets over the years – in customer service, accounts receivable, sales and training, all of which have stood her well in launching her business. Her present position – at Ross Medical Education Center helping college students find the right financial aid – brings her immense satisfaction.
“It’s very gratifying work, especially knowing I can help someone get their education. The older students are just as excited as the younger ones.” she says.
It’s a position Moore took only a few months ago after being laid off. The mother of three and a wife to one is no stranger to the relentless schedule of family life.
“It has gotten better over the years. Dinner is usually on the table and bedtimes are adhered to … most of the time,” she says.
Moore founded Alexandra’s Creative Planning and Marketplace in 2014, the same year she was married. Putting her own wedding together opened her eyes to the endless detail that goes into the big day. She did a lot of the planning herself, creating the bouquets and centerpieces, and designing the invitations.
She and her husband also wanted to get married soon after their October engagement. Six months later, Moore was walking down the aisle with 275 invited guests in attendance.
“Everything didn’t go the way I wanted it to,” she acknowledges, saying even the rain was slightly unexpected (although it’s considered by many to be a sign of good luck for a bride). “Getting married is such an overwhelming experience. Even the littlest thing can upset the bride.”
Still, Moore says, the day was beautiful and, most importantly, turned out to be the celebration she wanted.
Past experience throwing events and smaller parties got her thinking seriously about starting a business in event planning, but bridal planning seemed a natural fit after her own nuptials.
In September of that year, Moore registered the business and started advertising her services. She even became licensed as a certified wedding and event coordinator through the U.S. Career Institute. The accredited course means Moore is licensed to practice anywhere in the country.
“I learned so much and was able to pick up on things I hadn’t thought about,” she says.
To get the word out, Moore has advertised with Wedding Wire and The Knot and utilizes social media – platforms such as Instagram and Facebook – to boost her business. She also uses traditional print media, local newspapers and magazines to advertise what she does.
As with most entrepreneurs, Moore has had her fair share of ups and downs over the years.
“People often don’t want to pay for the middle man,” she says.
At first, she didn’t have the right tools and felt lacking in her ability to tackle everything involved. In 2017, Moore got discouraged and felt the need to pull back. Her new job gave her more time to work on the business, but still she didn’t have the largest client base so questioned what she was doing.
Chef Telly, Moore’s friend and owner of T.aste of C.ulture Catering, encouraged her to get in contact with Ebonie Gipson, the founder and CEO of the consulting business I’m Building Something. She did, and Gipson has been pushing Moore ever since, encouraging her in every aspect from the name of her business to helping her develop specialized stationery and invitations.
Moore wants to be the resource for brides in Genesee County.
A friend also convinced Moore to keep going by helping with her wedding.
“I did everything top to bottom, worked with her bridesmaids, planned the bridal shower, made the hotel arrangements, even went to help the groomsmen for their fitting, making the appropriate payments and deposits – all while pregnant,” Moore says.
Moore says she’ll take on any kind of affair – Jewish weddings, anniversaries, graduations, fundraisers – just about anything.
“A couple of years ago I even did a divorce party,” she quips. “It was a lot of fun!”
For more information on, visit Moore’s company Facebook page.